Product usage

Which parts of Atlas are used, by how many members, and where activation stalls.

Activation funnel

Members who signed up in the last 30 days.

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Module adoption

Share of members who have switched each module on.

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Feature events

From the published analytics taxonomy. Event names only — never content.

No events recorded in this range.

Event properties are restricted to booleans, numbers and short lowercase tokens at the ingestion boundary. A free-text value cannot be stored, so no diary line or transaction description can leak into analytics even by accident.